Monthly Clicks – February 8

This is the monthly post where I share my favourite articles, campaigns, news, and all other things that interest me. Feel free to comment and recommend me anything else!

This month’s clicks are, surprisingly, mostly related to news and technology. While you may have heard of all of these topics in the last few days or weeks, I think these articles report on the subject incredibly well and give valuable insights. Enjoy!

15 Moments That Defined Facebook’s First 15 Years by Wired Magazine
Screenshot 2019-02-08 at 15.43.18.png
Source: Elena Lacey via Wired.com

Ever wondered how we got here? It’s easy to forget to ask precisely that question when life gets busy. But it gives everyone’s favourite dodgy boy Zuckerberg enough time to implement changes over the years that slowly change the very fabric of our lives right under our noses – without us ever betting an eyelash. And before we know it, we’re suddenly used to being micro-targeted and followed around the internet by that social media platform that started so small. If you’re curious about the steps Facebook has been taking and how they have changed technology and our internet lives, read this article by Issie Lapowsky.

Continue reading “Monthly Clicks – February 8”

2019 Goal Planning – Moving from Resolutions to Priorities & Actionable Steps

It took me a while to get the guts to start setting goals for myself. Something has always kept me from doing more than just envisioning a whole new life and writing down lofty goals at the end of a year and then not sparing it a second glance until 12 months later, when I realised I achieved some of the things I set out to do by sheer coincidence. The rest I looked back on, and -surprise- had completely forgotten.
And, side note here – it’s not like I didn’t achieve anything this past year. I did a lot that I’m very proud of. But some of the things that were near and dear to me got lost and I never got round to doing them – and that’s a real bummer.

The reason why I did this is no mystery, and it’s not unique to myself. After all, if you never try, you can never fail, and you never have to deal with the realisation that you

a) really suck and don’t deserve to be successful because you really can’t get your shit together (hello, self-hatred) or
b) need to seriously work on yourself, which will require hard work and some painful self-reflection.

Continue reading “2019 Goal Planning – Moving from Resolutions to Priorities & Actionable Steps”

Monthly Clicks – November 29

This is the monthly post where I share my favourite articles, campaigns, news, and all other things that interest me. Feel free to comment and recommend me anything else!

Spotify’s end-of-the-year #2018Wrapped outdoor campaign
read about it on AdWeek or delve deeper into the subject matter on Wired

spotify-GIAW-grande-PAGE-2018-1320x660.png

Spotify has done Big Data Storytelling right. After Netflix did a bit of an oopsy last year by exposing a user’s habit of watching The Christmas Prince on repeat and in doing so revealing how much Netflix really knows about their users, Spotify took a different approach. Their ads are based on anonymous user data and captures a sense for the year just gone, featuring hit songs, oddities, but also popular memes. The fact that it’s an outdoor campaign puts the icing on the marketing cake simply due to its move away from the internet world.

Continue reading “Monthly Clicks – November 29”

Why I’ve been reluctant to put myself out there

I have a Twitter account that has lain barren for several years. After my last profile purge, I post to my Instagram about once every three months (even a personal spam account for my closest friends didn’t help); and my Facebook says less about me than the dust collecting under my sofa, showing only some posts that I reluctantly didn’t remove my tag from and my occasional “I work here” or “I moved here” updates, which I more blame my general need for consistency for, than my actual interest in keeping my friends updated. And don’t even get me started on Snapchat – if my SnapMap is updated you better believe I’m catching up on 5 missed snaps from the one friend I have who sends me any.

Continue reading “Why I’ve been reluctant to put myself out there”